Background

Stratasys is a 3D printing technology company founded in Minnesota with over 30 years in the business. They are based in the US, Israel, Europe and Asia.

A leading company in their field they have done exceedingly well but, in more recent years, they have struggled with both sales and incentive.

Stratasys has an important base in Tel Aviv, Israel. Different cultures don’t always seem to see eye to eye and understand each other well. The workshop was offered to bridge “divides” and have a better understanding of the “other”.

Problem

Stratasys is dealing head-on with the decline in both incentive in employees’ “showing up”, a lack of momentum, and sales lagging.

They want to address these issues and re-energize the people working, have a renewed vision and recreate hope and incentive.

They also need to address the feeling that employees feel stuck and “boxed-in” with stereotypes depending on their nationality and the country in which they live in.

Approach

To engage with one another to find mutuality and commonality. To brainstorm together to revitalize both the company and the way they show up at work.